BA in Communication Design

BA in Communication Design

If you have graduated with a business-related degree or indeed a degree in another subject but have a passion for creative design and perhaps entrepreneurship this Bachelor’s programme might be the career stepping stone you are looking for. After graduation you will be prepared to work in a variety of creative disciplines including Animation, Advertising Graphic design, Game art design or Visual effects.

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BA in Communication Design

What modules will I study on the MA in Creative Arts & Design?

In year 1 you will study design theory and context, visual communication and you will become familiar with the digital technology that is essential across the creative design industry.

In the second semester of your first year you will study the history of art and design. You will undertake visual research and practically apply the digital technology you learned about in the first semester.

The BA in Creative Arts & Design is innovative in many ways, not least that in year two you will follow a Pathway of your choice as well as some additional core modules. There are a total of seven Pathways to choose from:

  • Advertising
  • Animation
  • Game Art & Design
  • Graphic Design
  • Photography
  • UI-UX Design
  • Visual Effects

Each year 2 Pathway consists of 2 x 20 credit modules followed a 20 credit collaborative project focussing on your selected Pathway, which you will work on as a team with other students.

Of course, your choice of Pathway will impact on the career you choose but if you are not sure about where your talents lie, there will be plenty of guidance from your teachers throughout year one, to help you make your decision.

In year 3 you will continue with your Pathway focus across your Final Project, Research Project and the development of your personal Portfolio.

Entry criteria

To gain entry to Year 1 (Level 8), students should achieve the following.

Demonstrate creative aptitude through an entry test conducted by ISCA. This entry test enables the prospective student’s capacity for Art and Design to be evaluated by faculty members.

Attend and pass a two-month, full-time intensive foundation module. This foundation programme will provide a generic introduction to Creative Arts.

The medium of instruction and assessment will be entirely English so applicants must demonstrate that:
past educational qualifications were achieved through instruction and assessment in English

Why do a BA in Communication Design

The simple answer to this might be because you have a passion and flair for art and design and you would like to turn your passion into your career. Doing a specialist Undergraduate degree will enable you to gain a thorough understanding of this industry and will open up many doors to many exciting job roles.

The design, media and entertainment is thriving in India and offers a huge variety of different specialist careers and this programme will prepare you for a changing world in which creativity is becoming more important than knowledge.

Yes, this programme is daringly different in the Indian context but if you are talented, passionate, determined and ready to follow a less traditional undergraduate pathway, this is a great opportunity for you and one that is likely to bring you happiness and fulfilment as well as a rewarding career.

Facts and figures about design in India

The Indian M&E industry is projected to grow at a rate of 14% over the period 2016–21, with a CAGR of Digital Advertising at 28% and Animation and Visual Effects (VFX) industry at a of 16.4% and Gaming at 18.1%. The entertainment industry is projected to be worth more than US$ 62.2 billion by FY2025.
The Indian film industry is the largest producer of films globally, with 400 production and corporate houses involved in film production. The size of the Indian film industry is expected to touch US$ 3.22 billion by 2021, up from US$ 2.21 billion in 2016 at a CAGR of 7.7%.The Media and Entertainment industry provided employment to between 3.5 and4 million people, including both direct and indirect employment, as of 2017.Digitization, in rural areas, has led to an increase in demand for digital content and the total subscriber base for the Indian television industry was 183 million in 2017 and is expected to increase by around 10 million each year.

What will you study?

In year 1 of the programme you will study a total of six modules designed to give you a thorough underpinning in modern, digitally enabled creative art and design and will enable you to evaluate where your talents and passions are.

In year 2 you will follow a selected Pathway.

In year 3 you will work on a creative project in your chosen Pathway and compile your personal portfolio, which showcases your individual talents and achievements.

MA in game arts and design

More information about our Pathways

Students on out BA in Creative Arts & Design are required to select a Pathway. The selection of a Pathways means that all 3 component Pathways must be completed.

Here is what you will study on each Pathway.


Advertising is all around us and is a multi-million dollar industry that continues to grow, become ever more sophisticated as advertisers compete for the attention of their target consumers. It is an exciting discipline to work in and requires specific creative flair.

On the Advertising Pathway you will learn about brands and branding, about online advertising and advertising on social media and also about broadcast advertising.

On successful completion of the programme you will graduate with a BA(Hons) Creative Arts & Design (Advertising).


The Indian animation industry is already highly successful while overall animation continues to become more and more sophisticated as it takes advantage of technology.

Animators on our Animation Pathway will study modelling, texturing and lighting, followed by a module on rigging and animation and finally you will learn about editing and CG compositing.

On successful completion of the programme you will graduate with a BA(Hons) Creative Arts & Design (Animation).

Game Art & Design

The game industry is booming and with a young and demanding population of consumers in India and worldwide, the demand for innovative games and applications of gamification will continue to grow. This is the Pathway for gaming enthusiasts who want to understand the design construction of games. If you do this Pathway you will be able to play games in your spare time and call it research!

You will learn and practice how to create gaming assets and work with 2D and 3D Engines.

On successful completion of the programme you will graduate with a BA(Hons) Creative Arts & Design (Game Art & Design).

Graphic Design

Graphic design is one of our most popular Pathways. Graphic design is an art form that just about every business uses to define identity and brand and in its advertising.

If you take the Graphic Design Pathway you will learn about visual communication tools, such as logos, about print and advertising graphics and interactive media graphics.

On successful completion of the programme you will graduate with a BA(Hons) Creative Arts & Design (Graphic Design) awarded by the University of the West of Scotland


Its often said that ‘a picture says a 1000 words’. In this case pictures are defined as photographs. So, if you are already an amateur photographer or just have an interest in this art form this might be the Pathway for you.

You will learn the techniques of photography through a module on observational photography. You will then learn, practice and experiment in the 2 main areas where photography is widely used commercially – Fashion Photography and Food and Product photography.

For this Pathway you will need to provide your own camera.

On successful completion of the programme you will graduate with a BA(Hons) Creative Arts & Design (Photography).

UI-UX Design

If you are a fan of apps and are passionate about the potential of this new and growing art form UI and UX design might be for you.

You will study 3 modules. First you will gain a thorough practitioner’s understanding of UI and UK theory and practice. You will then apply this learning to the creation of web and mobile apps and UI and UX technology in the human context.

On successful completion of the programme you will graduate with a BA(Hons) Creative Arts & Design (UI – UX Design).

Visual Effects

If you are interested in this highly sophisticated visual art form you will want to consider opting for the Visual Effects pathway.

On this pathway you will study he essentials of 3D special effects. You will then learn the theory, techniques and practice of compositing and then move onto advanced compositing and editing.

On successful completion of the programme you will graduate with a BA(Hons) Creative Arts & Design (Visual Effects).

How will I learn on the BA in Creative Arts & Design

At ISCA we see teaching and learning as a collaborative process. Our undergraduate programme is also very much practically focussed. It’s not about knowing how to create and design something in theory. It’s all about the design process and the evaluations of strengths and weaknesses at all stages of the process and being able to do it better next time. Expect challenge, up and downs, learning by doing and learning through getting things wrong.

You will spend time in classroom sessions, in practical workshops, working in teams with your peers, studying materials provided to you and addressing challenges. As you progress from year one, through year 2 and into year 3 you can expect your studies to be become progressively mote independently focussed so that in year 3 you will produce an individually assessed piece of original work.

Our teachers will work with you to support and challenge you to achieve and grow in terms of your creative talents and there is both academic and pastoral support when our students need it.

ISCA emphasizes how research as a pedagogical tool helps to develop research skills and deep content understanding so students can recognize, require, refine, reward and report research activity. “Our collaborative pedagogy allows students to develop their research experience and skills and acquire relevant domain knowledge on the understanding that research is not only knowledge creation – it also has educational value through the process of doing research itself.”

“The skills acquired in doing research cover all the critical skills needed for current century. Problem identification, framing research questions, designing and Planning, problem solving techniques, Team working, interaction with reality, writing reports and presentation.”

ISCA faculty will guide students to identify what they are interested in and what sparks their passions. There will be constant discussion with peers and teachers on how to ask good research questions. This basic question then develops into an idea through brainstorming and collaborating. Students are then targeted towards self-directed study to research for the information needed and are guided and assessed to progress until they resolve the design challenge.


All modules are assessed. Virtually all assessments are practical in nature and will require you, either alone or in a team, to produce a design solution to a given brief, using your selected creative media.

Through your assessments will you will not only have the opportunity to demonstrate your growing practical competence but also to acquire the soft skills that employers value – team working, self-criticism, resilience, working under pressure, working with exert practitioners and non-experts as well as presentation and reporting skills.

The other huge advantage of our assessments are that they will go towards building your individual portfolio of work. Future employers will certainly be interested in the grade classification you achieve on graduation, but they are likely to be much more interested in seeing what you can demonstrate that you can produce.