B.Des Communication Design 

GRAPHIC DESIGN

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Best school for creative arts
Best college for creative design
ISCA Global

Overview

B.Des Communication Design program with a Graphic Design certification seamlessly integrates theory and practical experience.

The eight-semester curriculum ensures a comprehensive understanding of communication design, combining foundational study with hands-on learning. The Foundation Year establishes design sensitivity, while subsequent semesters delve into UI/UX design, emerging technologies, and specialization areas. Advanced research projects and a capstone project in the eighth semester prepare students for real-world challenges.

Optional courses allow customization, and graduates emerge with a diverse skill set, positioning them advantageously in design-driven industries.

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Course Details

At its core, the program seeks to blend artistic expression with strategic communication, offering students a well-rounded education that goes beyond the traditional confines of graphic design. The curriculum is carefully crafted to provide a balance between theoretical knowledge and hands-on practical skills, ensuring that graduates are not only proficient in the technical aspects of design but also capable of conceptualizing and executing compelling visual narratives.

The foundational courses within the program cover a spectrum of design theory, colour theory, typography, and visual aesthetics. These courses serve as the building blocks upon which students construct their understanding of graphic design. From the very beginning, students are immersed in the world of visual communication, honing their skills and developing a critical eye for design elements. One of the distinguishing features of the program is its flexibility, allowing students to tailor their education based on their specific interests within graphic design. Whether their passion lies in traditional print media, digital design, or a combination of both, students can choose elective courses and specialized tracks to align with their career aspirations. This adaptability ensures that graduates possess a diverse skill set that is well-suited to the multidimensional nature of the graphic design profession.

The curriculum places a strong emphasis on project-based learning, recognizing that real-world application is essential in the field of graphic design. Through a series of carefully crafted projects, students tackle design challenges that mirror those faced by professionals in the industry. These projects not only enhance technical skills but also foster creativity, problem-solving, and collaboration—skills that are critical for success in the dynamic world of graphic design. To stay current with industry trends, the program integrates the latest design tools and technologies into the curriculum. From mastering industry-standard software to exploring emerging technologies in graphic design, students graduate with proficiency in the tools utilized by professionals in the field. This tech-savvy approach ensures that graduates are not only creative thinkers but also adept users of the digital tools shaping the contemporary design landscape.

Internship opportunities are actively encouraged within the program, allowing students to gain invaluable real-world experience while still completing their studies. Collaborations with industry partners and design studios provide students with diverse internship opportunities that align with their interests, ultimately bridging the gap between academia and professional practice. The faculty, comprised of accomplished professionals and seasoned educators, brings a wealth of experience into the classroom. This fusion of practical insights and theoretical knowledge creates an enriching learning environment that prepares students for the challenges of the graphic design industry.

The faculty’s commitment to mentorship and guidance ensures that students receive personalized attention as they navigate their academic journey. The program fosters a collaborative learning environment, recognizing that graphic design is inherently collaborative. Students engage in group projects, participate in design competitions, and collaborate across disciplines. This collaborative approach mirrors the professional landscape, preparing students to thrive in team-based settings—a critical skill in an industry where creative collaboration is often the key to success. With a global perspective integrated into the curriculum, students are exposed to international design trends, cultural influences, and diverse design practices. This global awareness equips graduates to work in a multicultural and interconnected industry, understanding the universal and culturally specific aspects of graphic design. The capstone project serves as the culmination of the program, allowing students to showcase their skills by working on a comprehensive design project. This project is a testament to their ability to integrate knowledge and skills acquired throughout the program, demonstrating readiness to enter the professional world of graphic design.

Graduates of the BA in Communication Design with a focus on Graphic Design are well-prepared for a myriad of exciting career paths. Graduates pursing BA Communication Design with a focus on Graphic Design find themselves well-positioned to make meaningful contributions in MNCs and industries such as advertising, marketing, digital agencies, and design studios. In conclusion, the BA in Communication Design with a focus on Graphic Design is a robust and forward-thinking program that prepares students to become versatile and innovative professionals in the dynamic field of graphic design. By blending theoretical knowledge, hands-on experience, and exposure to industry practices, graduates emerge with the skills and mindset needed to thrive in the ever-evolving world of visual communication.

Course Curriculum

SEMESTER 01
  • DESIGN SKETCHING
  • PHOTOGRAPHY AND VIDEOGRAPHY
  • DESIGN HISTORY
  • DESIGN ELEMENTS PRINCIPLES & COMPOSITION
  • CRAFT CULTURE AND STORYTELLING
  • LANGUAGE COURSES
  • MIND MANAGEMENT AND HUMAN VALUES
SEMESTER 02
  • DESIGN DRAWING
  • SPACE FORM AND STRUCTURE
  • MEDIA APPRECIATION
  • PROTOTYPING MATERIALS AND PROCESSES
  • DESIGN THINKING
  • LANGUAGE COURSES
  • MIND MANAGEMENT AND HUMAN VALUES
  • RESEARCH AND ENTREPRENEURSHIP PROJECT
SEMESTER 03
  • TYPOGRAPHY
  • GRIDS LAYOUT & COMPOSITION
  • DIGITAL DESIGN 2D AND 3D
  • BRAND IDENTITY DESIGN
  • INTRODUCTION TO DIGITAL MEDIA
  • USER SURVEY METHODS
  • RESEARCH AND ENTREPRENEURSHIP PROJECT 2
  • OPEN ELECTIVE
SEMESTER 04
  • ADVANCED PHOTOGRAPHY AND VIDEOGRAPHY
  • INFORMATION VISUALIZATION
  • PRINTING TECHNOLOGY
  • DESIGN METHODS AND CREATIVITY
  • ENVIRONMENTAL SCIENCE
  • CONSTITUTIONAL VALUES
  • MEDIA LAWS AND ETHICS
  • OPEN ELECTIVE
SEMESTER 05
  • DESIGN RESEARCH PROJECT
  • BEHAVIOUR DESIGN
  • DIGITAL EDITING
  • SCRIPTWRITING AND STORY BOARD
  • PROFESSIONAL ELECTIVE 1
  • OPEN ELECTIVE
  • RESEARCH AND ENTREPRENEURSHIP PROJECT 3
SEMESTER 06
  • SPECIAL EFFECTS AND VISUAL EFFECTS
  • PORTFOLIO AND COMMUNICATION SKILL
  • DESIGN PROJECT
  • DESIGN WITH AI AND IOT
  • PROFESSIONAL ELECTIVE 2
  • OPEN ELECTIVE
SEMESTER 07
  • FILM PRODUCTION PROJECT
  • DESIGN INTERNSHIP
  • DESIGN MANAGEMENT
  • DESIGN ENTREPRENEURSHIP
  • PROFESSIONAL ELECTIVE 3
  • OPEN ELECTIVE
SEMESTER 08
  • GRADUATION DESIGN PROJECT

Career Path:

Designers are presented with a multitude of opportunities from various entities, including IT companies, advertising and branding agencies, and other corporations. These opportunities encompass a wide range of tasks, from forecasting color trends, branding, and packaging to creating 2D layouts, engaging in photography, and delving into UI/UX design. Designers are also involved in crafting information and communication graphics, visualizing data, designing for online publications, developing corporate identity, and creating digital brand experiences.

Additionally, their scope extends to designing for physical objects, screen-based interactions, immersive experiences, AI-based interfaces, and employing tools and techniques for visual enhancement. The designers’ responsibilities further encompass instructional system design, inclusive design, service design for digital media and interactions, and the creation of advanced info-graphics.

Graduates can explore roles such as

  1. Graphic Designer
  2. Art Director
  3. UI/UX Designer
  4. Branding Specialist
  5. Illustrator
  6. Packaging Designer
  7. Web Designer
  8. Motion Graphics Designer
  9. Advertising Creative
  10. Freelance Designer

Entry Requirements

  1. Candidates passed 10+2 / NIOS board with a minimum of 50% marks in aggregate in Arts, Science, Commerce or any other relevant stream and should have studied English as a mandatory course
    (OR)
    Candidates passed 3 year Diploma with a minimum of 50% marks in aggregate and should have studied English as a mandatory course.
  2. Candidates must have secured a rank in UCEED conducted by IDC of IIT- Bombay
    (OR)
    Possess a valid score in JET EXAM conducted by JAIN (Deemed-to-be University).