BA Communication Design 

GRAPHIC DESIGN

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Best school for creative arts
Best college for creative design
ISCA Global

Overview

The BA in Communication Design, focusing on Graphic Design, is a dynamic four-year program emphasizing visual communication principles.

It combines theoretical knowledge with hands-on skills, fostering creativity and adaptability in graphic design. With a flexible curriculum, students tailor their education to print, digital, or a blend of both. Project-based learning, integration of industry tools, and internships enhance real-world readiness. Faculty expertise, collaboration, and a global perspective enrich the program.

Graduates enter diverse careers in advertising, marketing, digital agencies, and design studios, well-prepared for the dynamic field of graphic design.

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Courses on offer are subject to change between semesters or academic years depending on relevant recommendations from experts in industry, academia and other important stakeholders

Course Details

At its core, the program seeks to blend artistic expression with strategic communication, offering students a well-rounded education that goes beyond the traditional confines of graphic design. The curriculum is carefully crafted to provide a balance between theoretical knowledge and hands-on practical skills, ensuring that graduates are not only proficient in the technical aspects of design but also capable of conceptualizing and executing compelling visual narratives.

The foundational courses within the program cover a spectrum of design theory, colour theory, typography, and visual aesthetics. These courses serve as the building blocks upon which students construct their understanding of graphic design. From the very beginning, students are immersed in the world of visual communication, honing their skills and developing a critical eye for design elements. One of the distinguishing features of the program is its flexibility, allowing students to tailor their education based on their specific interests within graphic design. Whether their passion lies in traditional print media, digital design, or a combination of both, students can choose elective courses and specialized tracks to align with their career aspirations. This adaptability ensures that graduates possess a diverse skill set that is well-suited to the multidimensional nature of the graphic design profession.

The curriculum places a strong emphasis on project-based learning, recognizing that real-world application is essential in the field of graphic design. Through a series of carefully crafted projects, students tackle design challenges that mirror those faced by professionals in the industry. These projects not only enhance technical skills but also foster creativity, problem-solving, and collaboration—skills that are critical for success in the dynamic world of graphic design. To stay current with industry trends, the program integrates the latest design tools and technologies into the curriculum. From mastering industry-standard software to exploring emerging technologies in graphic design, students graduate with proficiency in the tools utilized by professionals in the field. This tech-savvy approach ensures that graduates are not only creative thinkers but also adept users of the digital tools shaping the contemporary design landscape.

Internship opportunities are actively encouraged within the program, allowing students to gain invaluable real-world experience while still completing their studies. Collaborations with industry partners and design studios provide students with diverse internship opportunities that align with their interests, ultimately bridging the gap between academia and professional practice. The faculty, comprised of accomplished professionals and seasoned educators, brings a wealth of experience into the classroom. This fusion of practical insights and theoretical knowledge creates an enriching learning environment that prepares students for the challenges of the graphic design industry.

The faculty’s commitment to mentorship and guidance ensures that students receive personalized attention as they navigate their academic journey. The program fosters a collaborative learning environment, recognizing that graphic design is inherently collaborative. Students engage in group projects, participate in design competitions, and collaborate across disciplines. This collaborative approach mirrors the professional landscape, preparing students to thrive in team-based settings—a critical skill in an industry where creative collaboration is often the key to success. With a global perspective integrated into the curriculum, students are exposed to international design trends, cultural influences, and diverse design practices. This global awareness equips graduates to work in a multicultural and interconnected industry, understanding the universal and culturally specific aspects of graphic design. The capstone project serves as the culmination of the program, allowing students to showcase their skills by working on a comprehensive design project. This project is a testament to their ability to integrate knowledge and skills acquired throughout the program, demonstrating readiness to enter the professional world of graphic design.

Graduates of the BA in Communication Design with a focus on Graphic Design are well-prepared for a myriad of exciting career paths. Graduates pursing BA Communication Design with a focus on Graphic Design find themselves well-positioned to make meaningful contributions in MNCs and industries such as advertising, marketing, digital agencies, and design studios. In conclusion, the BA in Communication Design with a focus on Graphic Design is a robust and forward-thinking program that prepares students to become versatile and innovative professionals in the dynamic field of graphic design. By blending theoretical knowledge, hands-on experience, and exposure to industry practices, graduates emerge with the skills and mindset needed to thrive in the ever-evolving world of visual communication.

Course Curriculum

SEMESTER 01
  • HISTORY OF DESIGN
  • DESIGN STUDY
  • DESIGN LAB: IMAGE EDITING TECHNIQUES
  • DRAWING SKILLS
  • LANGUAGE COURSES
  • MIND MANAGEMENT AND HUMAN VALUES
SEMESTER 02
  • DRAWING SKILL: LIFE STUDY
  • UNDERTAKING VISUAL RESEARCH
  • STORYTELLING – DEVELOPING VISUAL NARRATIVE
  • VIDEO AND AUDIO EDITING
  • LANGUAGE COURSES
  • MIND MANAGEMENT AND HUMAN VALUES
  • RESEARCH AND ENTREPRENEURSHIP PROJECT
SEMESTER 03
  • DESIGN COMMUNICATION & VISUALIZING IDEAS
  • ENVIRONMENTAL STUDIES
  • DIGITAL ILLUSTRATION TECHNIQUE
  • PHOTO-COMMUNICATION
  • BRANDING & IDENTITY DESIGN
  • ADVERSTISING DESIGN
SEMESTER 04
  • DESIGN THINKING AND CONTEXTUAL APPLICATION
  • INDIAN CONSTITUTION
  • GRAPHIC DESIGN FOR WEB
  • MOTION GRAPHICS
  • PUBLICATION & PRINT DESIGN
  • INFORMATION DESIGN
SEMESTER 05
  • ETHICS AND LAWS FOR MEDIA
  • WRITING FOR DIGITAL MEDIA
  • INTERNSHIP
  • APPLICATION UI DESIGN
  • PACKAGING DESIGN
  • TV COMMERCIAL PRODUCTION PRACTICE
  • VIDEO AND AUDIO EDITING
  • EMERGING TECHNOLOGIES
SEMESTER 06
  • DESIGN PROJECT
  • GRAPHIC DESIGN FOR GAMING
  • 2D/3D ANIMATION TECHNIQUE
  • ONLINE ADVERTISING AND SOCIAL MEDIA
  • 3D GRAPHICS-MODELLING
  • E-COMMERCE
SEMESTER 07
  • ADVANCED RESEARCH METHODOLOGY 1
  • COLLABORATIVE PROJECT
  • FOREIGN LANGUAGE 1
SEMESTER 08
  • ADVANCE RESEARCH METHODOLOGY 2
  • FOREIGN LANGUAGE 2

Career Path:

Graduates of a Bachelor of Arts (BA) in Communication Design with a focus on Graphic Design have a diverse range of career opportunities in the dynamic and ever-evolving field of design.

  1. Graphic Designer
  2. Art Director
  3. Branding Specialist
  4. Advertising Designer
  5. Package Designer
  6. Web Designer
  7. Motion Graphics Designer
  8. Illustrator
  9. Multimedia Artist
  10. Design Entrepreneur
  11. Social Media Designer
  12. Digital Marketing Specialist

Exploring Opportunities Following BA

After Graduation
Post Graduation in Communication Design

After Post Graduation
Ph.D. in Communication Design

After Diploma
UG in Communication Design (Lateral Entry)

Entry Requirements

The minimum qualification required to apply is a pass in the 10+2 examination in Science or Commerce from PUC / ISC / CBSE or an equivalent board. A course recognized as equivalent thereto by the University.